Advantages and disadvantages of Meta tags and ways to overcome disadvantages

Main advantage of using Meta tags is that you can make your e-commerce web page be seen more frequently in the search engine result page, therefore, it can become more acknowledged by users. However, using Meta tags incorrectly can make your page "disappear" in this platform, as it won't be read by SE. Also, at some point, you can even break the law, for example, if you are using other brands trademark, it must be used appropriately. To overcome this downfall, it is critical to follow correct guidelines to improve search engine ranking and become familiar with the law (O’Neill and Curran, 2011).

Referances

O’Neill, S. and Curran, K. (2011) "The core aspects of search engine optimisation necessary to move up the ranking" International Journal of Ambient Computing and Intelligence (IJACI), 3(4), pp.62-70. Available at: The Core Aspects of Search Engine Optimisation Necessary to Move up the Ranking: Computer Science & IT Journal Article | IGI Global (igi-global.com) (Accessed: 26 January 2023)