Features of e-commerce website

We could imagine how challenging task is to create an e-commerce website, especially, for a large audience. So many aspects to include and the competition is growing very fast, business must think about advanced options and features to meet customer needs. In e-commerce, website is the business interface, therefore, it has a dramatic impact on the whole business.

After pointing out the importance of the website in e-commerce, I will describe most common/ standard features websites such as Amazon and eBay.

• LOGO

Interesting fact, while there is no specific rule of the placement of the logo, but if you pay attention, mostly, you will find logo in the top left corner. This placement is common because users are used to find information about the brand, specifically there, and it makes page seem fore familiar, friendly to the audience.

• SEARCH BOX

You will see search box on the top of the website, it has been made to help costumer find what they need faster. Of course, it helps to satisfy costumer as he do not need to spend long time to find what they are looking for, therefore, chances that this costumer will return increases.

• LANGUAGE SETTINGS
• LOGIN OR REGISTRATION OPTIONS
• BEST DEALS
• PRODUCTS
• BASKET
• OPTION TO CHOSE THE COUNTRY
• CONTACT INFORMATION
• RETURNS
• LIST OF ASSORTMENTS

These are most common and standard features e- commerce websites have. These features do keep costumers satisfied and service easy to use. I studied retail science before, and I learned that websites follow some unwritten rule of the placement of features and deals. As I mentioned before about logo, also, on the home page you will always find the best deals and screaming 80% off signs, it is done to keep costumer longer in their website and to push them to make unplanned purchases. These rules are being followed not only to increase sales but as well because people are used to some standard and if they will open website with unusual placement of the features they will be confused, therefore, most likely look for another website, standard website.