Research and developing your brand.

For this post I conducted a research on two similar to mine e-commerce website and abserved their About page. 

First let's look  below at the welcome message from Talking T's shop.

Welcome to the Talking T’s T-shirt shop! Our top quality, fun shirts are all designed in-house and hand printed in our Cambridge workshop. Browse our Classic collection for a huge range of designs for all the family. Or, if it’s children’s sizes or a women’s cut you prefer then we have these too. As a family run, independent business that has been trading since 1989 we LOVE T-shirts and believe we have the best range in the country. Order online or visit us in person at our city centre store – open seven days a week. We regret we are temporarily unable to ship overseas.

This message delivers information about their shop development and available services. It is clear and short message which gives a good first expression to the customer.

Second message is from the e-commerce shop called Spreadshirt.

This company chose to add a more formal message for users where first company made the welcome page "warm". However, they shortly described their values and service they offer.